MARKETING AND PROMOTION

IAD Award 2010 is more than just a 1 day event. Our marketing campaign starts 12 months prior to the event and the exceptional success of the event since its inception has resulted in significant pre, during and post event coverage. Be a part of exceptional marketing campaign reaching over 350 Million.....

TV / RADIO
A comprehensive pre event advertising campaign on channels of our TV & Air Partner(s) who will interview participants, sponsors & delegates during event.

ADVERTISING
Series of adverts will be placed through our Newspaper & Magazine Partner(s).

PRESS / MEDIA RELATIONS
Together with the help of our global network of PR offices we manage the event’s international and regional press activities on web & through our Online Partner(s).

DIRECT MAIL & FAX
Our largest proportion of the IAD Awards 2010 marketing campaign is dedicated to direct marketing. Our in house database contains over 8,00,000 records of construction specialists and 350 Million unique records of buyers/end users.

TELE MARKETING
IAD Awards has a dedicated team of industry-specific, knowledge rich telemarketers that personally invite proposed 8,00,000 participants to participate & further to invite them to ensure their attendance.

EMAIL
IAD Awards has opt-in database of professionals spanning India. They are updated with event and industry information via e-bulleting broadcasted on a regular basis.

WEBSITE
The IAD Awards website is one of the primary mediums through which event is promoted all year round. The website keeps participants & visitors up to date with details of the competition and has an average website visitors count of over 8000 per month among which 3000 are unique.

WEB
The IAD Awards groups, blogs, forums, articles, social networks are one of the primary mediums through which event is promoted all year round. The participants are interacted fast through these mediums and has an average network of in touch key decisions makers of around 5000.

More over : WORD OF MOUTH